There is no getting around the fact that all firms must devote time and resources to their digital marketing strategy by the year 2022. But it doesn’t have to be a hassle; in fact, it may be satisfying.
Creating and executing a good campaign is one of the most satisfying elements of the job, as any digital marketer will tell you. There are few things that can compare to the joy of watching an inventive campaign that has been thoroughly thought out generate new leads.
While creating new plans and campaigns is enjoyable, it often requires a lot of administrative work. Fortunately, a variety of digital marketing solutions are accessible and made to make the whole digital marketing lifecycle more efficient.
In this article, we examine 12 digital marketing techniques that every marketer should be familiar with by 2023. You may read about things in depth in this piece, but we haven’t discussed them in terms of SEO. However, we’ll consider the following:
Digital marketing tools: Social Media
Digital marketing tools: Email Marketing
Digital marketing tools: Analytics
Digital marketing tools: lead generation and capture
Are you prepared to discover the best digital marketing tools you must have? Let’s start now.
1. Digital Marketing tools: Social Media
Price: From $49 monthly for a single user to $739 monthly for five users (with additional features).
Excellent for: Managing and tracking a variety of social media outlets.
Hootsuite, one of the earliest social media management tools, enables you to plan, develop, and publish content across a variety of social media platforms.
These consist of YouTube, LinkedIn, Pinterest, Instagram, Facebook, Twitter, and more. Hootsuite monitors all of your social media accounts in a single window and is intuitive, visual, and simple to use.
Its inbox feature, which enables you to manage both public and private communication in an one location, as well as its social listening and data analytics capabilities, which are excellent for enhancing and gauging the performance of your campaigns, are standout assets. Hootsuite is best suited for teams, has few drawbacks, and even provides a free edition.
Price for Sprout Social: $89 per user, per month.
Great for: Monitoring social media and providing customer service.
An all-encompassing platform for managing social media, Sprout Social has tools for posting, interaction, analytics, and more. The key distinction from Hootsuite is its excellent customer service.
It is the perfect option for people new to social media marketing who want further assistance since it now offers phone and email support.
It includes outstanding social media listening tools that enable you join in on the larger social media discourse, much like Hootsuite. This shows you where your strategy or brand management needs improvement.
The audience discovery tool is also excellent for locating relevant influencers you may wish to interact with or follow. Take a look at its free 30-day trial.
Up to three channels are free with Buffer, while up to ten channels cost $100 a month.
Excellent for: Small enterprises and people with modest budgets.
Buffer provides a condensed version of other well-liked social media management tools, making it ideal for smaller companies, startups, and those on a low budget. While it lacks the functionality of Hootsuite or Sprout, it does offer a clear, user-friendly layout and—more importantly—is far less expensive. Buffer is probably the best choice for small teams if you’re more interested in the content production side of things.
It has excellent team collaboration and visual collaboration tools for controlling a lot of stuff in one location. Even if it lacks certain bells and whistles in terms of features like analytics, it’s still a strong competitor. Start using the free version right now.
2. Digital marketing tools: Email Marketing
Price of Omnisend: Free for the first 250 users, then a premium subscription costs up to $59 per month.
ideal for: online retail promotion
Over 75,000 ecommerce companies utilise the marketing automation application Omnisend globally. It has a tonne of features that are geared at helping internet retailers raise their revenue.
You can use features like complex segmentation, pre-built automated processes, and round-the-clock email and live chat assistance even on the free plan.
This all-in-one ecommerce digital marketing solution features simple, ecommerce-specific email and online form builders that are straightforward to use. Even during hectic shopping seasons like Black Friday and Christmas, the Omnisend customer care staff is accessible around-the-clock and often responds in under three minutes.
Price for Mailchimp: Up to $299 a month for a premium account; free (with restrictions).
Excellent for: Every facet of email marketing.
Mailchimp has long been the industry leader and is perhaps the most well-known email marketing tool. It provides everything you want to launch effective email campaigns rapidly. This contains an email editor, an auto-resend function for contacts who didn’t read the first email, and over 100 elegantly designed email campaign templates (eight in the free edition).
Additionally, Mailchimp offers some excellent add-ons like suggested send timings, which relieves you of extra administrative work. The main drawback is that when additional features are added, their core service suffers a bit. However, despite the somewhat less user-friendly layout over time, it’s still a reliable tool for email marketing.
Moosend Price: Monthly rates as low as $9 are available on a sliding basis.
Excellent for: Economical email marketing.
Another email marketing solution is Moosend, which allows you to organise, track, and generate all of your email campaigns in one location. It provides relatively straightforward capabilities in comparison to Mailchimp, including the ability to create and personalise campaigns, gather user sign-up and opt-in/out information, and create and segment email subscriber lists.
However, its capability is more than enough for the majority of marketing initiatives. It boasts a user-friendly UI, good reporting, and competitive customer support despite the low cost.
Price of MailerLite: Free for one user and up to 1,000 subscribers; bigger businesses may pay a premium.
Excellent for: Small companies looking for an email marketing solution with ease of use.
MailerLite is practical and more than enough for starting simple email campaigns since it is simple to use and costs around the same as Moosend. In particular, even on the free edition, key capabilities include large volume emailing, data import and export tools, and text and theme templates. While MailerLite is an excellent choice for small companies, you’ll need to pay if you reach 1,000 subscribers (or for more capabilities).
It provides accuracy reports with monitoring for things like open and click-through rates, unsubscribes, and user devices in addition to the fundamentals of campaign management.
3. Digital marketing tools: Analytics
Google Analytics costs nothing for smaller firms, although there are premium options available.
Wonderful for website analytics.
Google Analytics has been a standard tool for detecting and monitoring user navigation on your website since since the beginning of digital marketing. Keep track of everything, including clicks, bounce rate, pages viewed each session, and session length. It provides high-level visual dashboards and reporting for casual users. But everything you could possibly need is there if you want to go further into the data.
In conclusion, Google Analytics is a crucial tool for designing precise landing pages. Even better, the majority of its functions are totally free. Costs only start to accumulate if you decide to link Google Analytics to your AdWords ads or other G Suite digital marketing products.
Price of Twitter Analytics: Free, with different fees for other capabilities.
Excellent for: Examining Tweet data.
Twitter is a crucial social network for digital marketers even though there are bigger ones. Because of this, you should make sure that each Tweet, picture, video, and conversation contributes to increased lead generation and brand exposure. the use of Twitter Analytics The activity dashboard that comes with each Tweet allows you to keep tabs on impressions, retweets, likes, link clicks, and other interactions. Along with your Twitter Ads, you may also create monthly report cards and, for a fee, campaign dashboards and conversion monitoring.
Price of Facebook Insights: Free, although there are fees for other services like Facebook Ads.
Excellent for: Monitoring Facebook postings, page activity, and user behaviour.
With more than two billion monthly users, a Facebook presence is a need for every digital marketing effort. Facebook Insights examines both the Facebook users and those linked to your business page. Break down user demographics to an astounding degree, taking into account factors like age and gender, level of education, profession, and marital status.
Additionally, Facebook offers psychographic information about the values and interests of your audience, which can be used to improve your marketing. You may produce ever-more intriguing content to expand your audience with the help of these insightful tips.
4. Digital marketing tools: lead generation and capture
Price: $25 for each user, every month.
Excellent for: Small enterprises and startups with up to 10 people.
A customer relationship management (CRM) solution is necessary for any digital marketing team. Having one is essential for obtaining leads, following up on them, and keeping track of general customer data. Although there are several CRMs available, Salesforce is likely the most well-known. Salesforce made our list even though there are CRMs that are simpler to use right out of the box since it is one of the most widely used and has the most customization options.
Salesforce Essentials provides a scaled-down and simpler installation of the bigger platform for smaller enterprises and teams. The system may be modified to match your digital marketing procedures, and you can add additional fields, automate reports, connect it to the email campaign software of your choice, track link clicks and conversions, and do a lot more. For a 14-day free trial, sign up right now.
Price: For an enterprise licence, prices range from $45 per month to $3,200 per month.
Excellet for: Customizing lead engagements and centralising your digital marketing management are both great uses for this.
HubSpot is an all-inclusive marketing tool that enables you to gather and manage all of the leads generated by your digital marketing efforts across your website, social media accounts, email marketing campaigns, advertisements, blogs, and more.
Similar to Salesforce, HubSpot is a cloud-based CRM that makes use of smart landing pages, calls to action, and forms to help you tailor and record each customer’s particular brand interactions. Despite being excellent for designing customised experiences, it may not be the greatest tool if you just want to utilise a few of its functions.
You won’t get the most value out of it if you simply use a portion of its capability since it is intended to be an all-in-one solution. You’ll want to make sure you’re satisfied with it since it’s fairly expensive as well. Happily, HubSpot provides a 14-day free trial so that you may try out all of its features.
Price: Not yet available; it varies according on the services you utilise.
Excellent for: Comprehensive B2B sales/marketing contacts.
Getting leads is one thing, but creating and keeping a contact database organised is quite another. Contact information for leads and customers is continuously changing, making it a full-time job in and of itself to maintain your lead database current. Thankfully, ZoomInfo enables marketers to buy thorough, current contact information that they can utilise to create new prospects.
Despite the existence of comparable services, ZoomInfo employs machine learning algorithms to extract contacts from millions of sources and determine whether data is reliable enough to be posted on the site. Even better, because this occurs in real-time, you can be certain that your contacts are current and that you’ll be informed if a firm changes status, a worker receives a new position, a new office opens, etc. All of this is really helpful for developing highly targeted advertising.
5. Summary and more reading
Digital marketing may be interesting, difficult, and artistically satisfying. But a lot of administrative work frequently goes along with it. By automating the tedious or challenging parts of your digital marketing strategy, you can take the agony out of it by using solutions like these and many more that are comparable. You’ll be able to concentrate on what you do best—creating original, engaging campaigns that attract new leads and put you one step ahead of the competition—once the admin is taken care of.
In conclusion, firms must stay current with the newest methods and trends since digital marketing is a field that is always evolving. It’s crucial to keep in mind that different tools will perform better for various firms based on their particular objectives and target market. The secret is to explore and identify the optimum tool combinations for your needs. In order to adapt and take advantage of new possibilities as they present themselves, it’s also critical to keep up with new trends and advances in the field of digital marketing.
Questions and Answers
1. Describe the seven Ps of digital marketing.
Products, locations, promotions, prices, people, processes, and tangible proof
2. What are the four categories of SEO?
Local SEO, Technical SEO, On-Page SEO, and Off-Page SEO
3. What is ROI in Digital Marketing?
ROI evaluates the efficiency of several marketing initiatives and strategies, including social media advertising, email marketing, and content marketing.
4. What are the top 5 ways to be noticed?
Public relations, direct marketing, sales promotion, and personal selling
5. What is SEO in Digital Marketing?
The process of optimising a website or web page for search engine results pages is known as SEO, or search engine optimization (SERPs).